Lean. Sharp. Dangerous.
We’re a hands-on design team focused on turning complex ideas into real, manufacturable products. No fluff—just the experience, speed, and obsession to build what matters.
See Our Work
Zack Zlevor
After leaving the corporate world in 2020, Zack launched his consulting career under Zlevor Design. In its early stages, Zlevor Design successfully delivered high-end hardware for clients across consumer electronics, medical devices, and boutique tech—often under intense time constraints.
On one project, Zack personally flew to Hannover, Germany to hand-deliver prototypes that helped secure a major design award. Just 72 hours later, while returning from the trip, he discovered a second award announcement buried in his junk folder—two international wins for the same client, back-to-back.
Within three years, Zack had contributed to three international design awards across multiple categories, proving that he was on the right path. While Zlevor Design thrived as a solo practice, the vision began to outgrow its one-man format. That vision became Primal—a collaborative industrial design firm built for bold clients, tangible results, and world-changing hardware.
